When you hear the word Digital Marketing - you think of it as yet another technical buzzword that is limited to some techies. But do you know it is one of the best ways to promote your business nowadays? With the growing reach of the internet, relying only on traditional marketing techniques has become a cliché thing to do.
To market your products to the customers you need to go where your customers are. Today it is the internet. So, you need to establish a sound digital presence for the growth of your business. This is what Digital Marketing is all about.
By definition, Digital Marketing refers to any practice of marketing done electronically or online. Social Media, Pay-Per-Click, Blog posts are some of the great examples of this. To grasp the concept of its functioning, you need to first understand its types. Digital Marketing is divided into the following categories-
· Search Engine Optimization (SEO)
· Content Marketing
· Pay Per Click (PPC)
· Email Marketing
· Social Media Marketing
· Affiliate Marketing
· Native Advertising
The techniques constantly evolve in the digital marketing domain. But there are some of the common strategies that most businesses use. Let us briefly understand each of them.
Search Engine Optimization (SEO)
It is a process of optimizing your website for an organic reach. If you don’t want to pay to show up in the Search Engine Result Page (SERP), it is a great alternative for that. SEO optimizes your website to rank higher in the SERPs when some search something related to the products and services that your company offers.
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There are different ways to do SEO to generate traffic to your website.
1. On-Page Optimization: This SEO mainly focuses on the ‘on-page content’ of your website, i.e., the pages which show up to users on clicking your website. By using research keywords in your content, you can rank higher in the SERPs results.
2. Off-Page Optimization: This SEO involves activities that are ‘off the page.’ Generating back-links to your website through other publisher’s pages helps in off-page optimization of your website. Guest posting can be a good example of it where you include a link to your website on other people’s webpages.
It refers to the use of the content on your website as a way to increase traffic. Writing Blog posts to educate and inform people about your area of expertise helps in converting your audience into potential customers. Infographics, whitepaper, and E-book can be other good examples of Content Marketing.
Pay Per Click (PPC)
In the PPC method, you pay the publisher every time your ad is clicked from their platform. Google Ads, Paid Ads on Facebook, Twitter Ads campaigns are some of the popular ways of Pay Per Click where you pay these platforms to place your ads in the newsfeed of your potential audience.
Email is one of the most reliable and conventional ways of digital communication. Companies use emails to promote content, events, discount packages, and to drive people to their websites. Some useful forms of Email Marketing are:
- Newsletters subscription
- Customer welcome emails
- Follow-up emails
- Promotional emails
Social Media Marketing
Social Media Marketing is an organic way to market your business on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, etc. It has a free & paid marketing method but takes a lot more time and effort.
Affiliate Marketing is a paid marketing where you pay someone else to promote your services and products on their websites. It can be through hosting Video Ads or by posting affiliate links on their website or social media channels.
Native advertising is a content-led form of marketing. It is generally in the form of a content suggestion placed along with other content. It is hard to spot by users. An example of Native advertising can be the article’s suggestions at the end of an article. You might have seen attractive articles like- “This lady makes 1 lakh rupees a month by this method.” That is Native Advertising.
There are various ways in which one can market his business digitally. However, each method will not work for every business. You need to understand your targeted audience and your business goals in order to develop the right marketing strategies for your business. There are many digital marketing agencies or personnel that you can reach out for help. One important thing to keep in mind before starting is to plan. Proper planning can save you a lot of money and time and can deliver you effective results.
Digital Marketing is the marketing of today. It has the capacity to outperform your conventional marketing and can help in the growth of your business exponentially. Neglecting its power can cost you a lot of business today and in the future also. In the digital world, it is often said that - the earlier you start, the better. So, start planning your digital marketing game today.